Integrating SEO into the Multichannel Customer Journey
This article emphasizes the crucial role of SEO professionals in omnichannel marketing, showcasing their collaboration with various channels like video, influencers, podcasts, and word-of-mouth. It highlights the benefits of aligning SEO with the customer journey, including deeper customer understanding, issue resolution, exceptional experiences, and improved results. The article positions the customer journey as the guiding compass for SEO success in the dynamic digital landscape.
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